The Centers for Disease Control and Prevention reports that Alzheimer’s disease, a form of dementia, affects an estimated 5.7 million Americans. For 90 percent of those with Alzheimer’s, symptoms don’t appear until after the age of 60, according to the CDC. 

Many people delay having a conversation with their loved ones about Alzheimer’s, missing several medical, emotional, financial, and social benefits of an early diagnosis. Our campaign, structured as a podcast miniseries made in collaboration between the Alzheimer’s Association, the Ad Council, WNYC Studios, and Facebook informs listeners about the benefits of early Alzheimer’s diagnosis. The Alzheimer’s Listenline – a digital take on a help hotline, consists of podcast episodes that feature stories from different celebrities with a personal connection to Alzheimer’s.