Lung cancer is the #1 cancer killer of men and women. Compared to other cancers, it has one of the lowest survival rates but, with the new lung cancer screening approximately 14M Americans at risk for lung cancer could be saved with this early detection and treatment. If everyone at high risk were screened, close to 48,000 lives could be saved.
To highlight the importance of getting screened, we created an animation targeting the family and loved ones of those affected with lung conditions. Our super hero ‘The Scan’ encouraged people to get the scan in this series.