The ‘History in the Making’ campaign highlights Chrysler’s 90th anniversary of automotive achievement and excellence. The video included historical footage, custom voiceover, and original music and showcases Chrysler as an ingenuitive American brand.

The campaign centers on the 3D printing process, including initial, intermediate, and final prints of Chrysler vehicles from various decades. Each print required an average of ten hours to complete and several hundred meters of filament. We utilized a motion control rig to capture the printing process while historical footage was superimposed in the background.