Consumers often believe selling their stuff is complicated and time consuming. Mercari, one of Japan’s biggest ecomm clients, sought to launch their new U.S. based resale app via a Facebook and Instagram campaign. In the time it takes to clean out your closet, figure out your tech, pick up the toys, or clean your dinner plate you could sell all those things and get paid on Mercari. These playful brand awareness campaigns grab your attention and encourage the consumer to explore Mercari.