No matter how put together you are or how good you are at your job, when you yawn you’re sending a signal to everyone else that you’re not 100%. For those whose commitments often keep them up and short on rest, yawning has become an unpleasant fact of life. In this campaign Simply Sleep calls on all of us to yawn less and sleep more. These three comical scenarios highlight the unintentional message of the yawn, and how a good night’s sleep can help.